Have you heard of Beyond Meat?
Beyond Meat is the newest plant-based animal protein replacement to hit the market. It’s a relatively new product (as far as consumer products go) and as recently as this year became available nationwide (after starting on the West coast). Made from a variety of plant-based proteins, Beyond Meat has received high accolades for its resemblance to animal protein in both flavor and texture.
I wasn’t impressed.
I’m always leery of fake meat products. I chose to adopt a plant-based diet to get away from animal products, so I’m a little freaked out by products that try to imitate the very foods I left behind. Luckily, very few faux meat products resemble their counterparts, so the occasional meat analogue isn’t a big deal (except for a weird McRib type sandwich I refused to eat once because I swore it was real). Additionally, I’m usually hope very happy with the ingredients lists of most of the processed plant-based meat products; Beyond Meat was not exception.
I was a little excited to see Beyond Meat at the Whole Foods I go to in Dublin, Ohio. I’d heard such great things. And, at just under $6 for four servings (pretty big ones), I thought the value was OK. What I didn’t like were the ingredients. They almost deterred me from purchasing the product. The second ingredient is isolated soy protein. Ugh. (The first ingredient is water.) The package does reassure consumers the soy is non-GMO, which is good, but still, soy protein isolates? Oy! The very thing that gives soy a bad name, and BAM, there is it. Among the remaining list if ingredients (which isn’t short, by the way) is a HUGE chemical I’ve been going out of my way to avoid – titanium dioxide. Seriously? Why is an ingredient in caulking in my food?!?!
Even if this product didn’t contain questionable ingredients, I wouldn’t buy it again. The “Grilled” flavor wasn’t appealing in taste or texture, and barely ate any of it. What a waste.
Save your money and don’t even bother trying Beyond Meat. You can make an amazing meat substitute with tofu – a much less processed soy product. Or, mash up some beans, a binder and a little something to dry everything, and BAM, you’ve got a veggie burger. (I have a few burger recipes on the blog; do a search.)
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